Tasked with introducing these teams to the world, we knew we needed a production that was as versatile and texturally rich as the league itself. Drawing inspiration from the raw, tropical energy of São Paulo, we set out to create content that felt fun, fresh, and deeply connected fans to the vibrant personalities now shaping the future of VALORANT esports. We took inspiration directly from the city itself—the graffiti, the wheatpaste posters, and the lush tropical flora, like sprawling monsteras. We wanted to create a space that felt alive, a versatile canvas layered with texture and color, offering infinite corners to explore and endless ways to express each player’s personality. The result was a campaign that matched the spirit of the event itself—dynamic, colorful, and a true celebration of a global new beginning.