Credits
Client: Riot Games
Year: 2021
Director, Writer: Josh Frackleton
Executive Producers: Nick Brown & Josh Frackleton
Producers: Nick Brown, Arnar Helgi Atlondres
Associate Producer: Karl Magnus
Director of Photography: Daniel Williams
Gaffer: Siggi Bahama
Production Design: Victor Petur
Editors: Minh Bui
HMU: Kassandra Karr, Spusi Tscherney
Colorist: Daniel Williams
Production Company: Good Boy & Tjarnargatan Iceland
LEAGUE OF LEGENDS
MSI: THE RUMBLE
The 2021 Mid-Season Invitational (MSI) took place from May 6–23 in Reykjavík, Iceland, during the height of the COVID-19 pandemic — making it one of the first major esports LAN events under strict health protocols. The second stage of the tournament, The Rumble, introduced a new all-vs-all format where the six remaining teams faced each other twice, sparking the idea of a Mexican standoff.
For the tease, we took a surreal, comedic approach, crafting a Japanese exploitation film–inspired sketch that captured the chaos and intensity of The Rumble. Production came with major challenges: limited player availability, language barriers, and directing non-actors — all while needing to deliver the final cut within 24 hours of filming. To stay ahead, we meticulously storyboarded and pre-edited the piece, allowing us to execute quickly without compromising the creative vision.
Los Angeles
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Los Angeles .