To celebrate the revival of one of soccer’s most iconic shoes, the Predator, we partnered directly with adidas Soccer on a series of "interruptions." As a social-exclusive campaign, we embedded these videos within relevant editorial content as mid-rolls—designed to catch viewers off-guard, a nod to the unexpected return of the Predator line. First released in 1994, the Predator became legendary for its innovative rubber strike zones, offering players greater power, control, and spin. Worn by stars like David Beckham and Zinedine Zidane, it quickly earned a cult following—making its comeback a major moment for longtime fans.