Credits
Client: Riot Games
Year: 2021
Director, Writer: Josh Frackleton
Executive Producers: Nick Brown & Josh Frackleton
Producers: Douglas Kerr, Nick Brown
Director of Photography: Daniel Williams
2nd Unit Director: Dorian Tocker
2nd Unit Director of Photography: Adam Coleman
Production Design: Arae Webner
Construction: Ögmundur jónsson
SFX Supervisor: Haukur Karlsson
SFX Senior Technician: Davíð Geir Jónasson
Gaffer: Siggi Bahama
Bolt Cam: Julian Hermannsen
Production Coordinator: Karl Magnus
HMU: Kassandra Karr, Spusi Tscherney
Editors: Minh Bui, Aaron Greenbaum
Post Producer: Minh Bui
VFX: Calvin Serrano, Dylan Donaldson, Marc Nogle, Dustin Diyo, Josh Frackleton, Joshua Galindo
Colorist: Daniel Williams
Production Company: Good Boy & Hero Iceland
LEAGUE OF LEGENDS
WORLDS QUARTERFINALS
League of Legends Worlds is the largest esports event by viewership in the world. In 2021, the event drew over 73 million peak concurrent viewers. The Quarterfinals stage marks a shift from the earlier round-robin format to high-stakes best-of-five (Bo5) team matchups, where every game is a fierce head-to-head battle.
To capture the intensity of the League of Legends Worlds Quarterfinals, we created a high-octane film trailer that framed each match-up like an epic clash in a battle arena. Riot challenged us to make this the most intense, competition-focused video of the entire campaign—something that felt raw, visceral, and uncompromising.With the tournament taking place in Iceland, we drew inspiration from the elemental power of the landscape, building sets themed around the four classical elements: wind, water, fire, and earth, each designed to amplify the sense of looming confrontation.
To emphasize the distinct energy of each elemental arena, we utilized a range of specialized camera support systems—including a BOLT high-speed robotic arm, gimbal jib, satellite rig, and doorway dolly—allowing for dynamic movement and visceral, cinematic storytelling.
We approached the piece with the intensity of a combat sports promo, leaning into hyper-stylized action to the point of near absurdity, with players throwing fists and clashing amidst live flames and elemental chaos.
Reykjavík
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Reykjavík .