Credits
Client: Fortnite
Year: 2025
Director: Josh Frackleton
Writer: Max Castillo
Executive Producer: Nick Brown
Producers: Kevin Murphy
Director of Photography: Daniel Williams
Production Designer: Elisabet Puksto
1st AD: Ryan Jordan Ramos
Production Supervisor: Steve Predisik
Art Department Lead: Nicholas De La Rosa
Post Department Lead: Minh Bui
Editors: Aaron Greenbaum, Minh Bui, Joe Stakun
Post Producer: Peter Dean
Post Assistant: Kevin Chastain
Colorist: Bryan Smaller
Production Company: Good Boy
WHAT, LIKE IT’S HARD?
Who had Kim Kardashian in Fortnite on their 2025 bingo card?
We had the pleasure of developing, producing, editing, and delivering this campaign—bringing one of the world’s biggest celebrities into the world’s biggest game. Built around a playful nod to Legally Blonde (“What, like it’s hard?”), the concept was designed to be simple to execute while telling a bold, tongue-in-cheek story of Kim Kardashian as a modern-day Wonder Woman.
The hero spot was shot in a single day at Kim’s office as part of a larger campaign, which also included two additional social-first spots and a suite of snackable content.
Los Angeles.
.
Los Angeles. .