Credits
Client: Epic Games
Year: 2024
Director: Josh Frackleton
Executive Producers: Nick Brown & Josh Frackleton
Producers: Kevin Murphy, Regina Fernandez
Writers: Nick Brown, Josh Frackleton
Production Design: Arae Webner
Director of Photography: Daniel Williams
Editors: Minh Bui, Aaron Greenbaum
VFX: The Artery, Marc Nogle
Color: Jared Rosenthal
Production Company: Good Boy
RELOAD
Fortnite was thrilled to create a campaign celebrating their brand new game mode: RELOAD. RELOAD is all about teamwork and collaboration — in this fast-paced mode, squadmates have the ability to reboot fallen teammates as long as at least one player remains alive, creating nonstop action and second chances for victory. To match the spirit of the gameplay, we designed a campaign centered around feel-good, friendship-driven energy. For a fun and slightly ironic twist, we set the entire piece to Espresso by Sabrina Carpenter — the undeniable song of the summer — bringing an extra layer of playful energy to the action.
No one captures the joy of having fun with your crew quite like Kai Cenat, the massively popular streamer known for his marathon live streams, infectious energy, and hilarious antics with his friends. Kai teamed up with his close-knit group AMP, and we also brought fan-favorite streamer Sketch into the mix to round out the squad. To give the video a timeless, cinematic feel, we opted for a classic Hollywood look, filming on a sun-drenched backlot in Los Angeles — creating a picture-perfect playground for this unforgettable crew.
Los Angeles
.
Los Angeles .