Credits
Client: F1, Conde Nast
Year: 2025
Director: Mitch Hooper
Executive Producer: Nick Brown
Producer: Erin Gilchrist
Cinematographer: Josh Hill
Editor: Alex
Post Producer: Peter Dean
Production Company: Good Boy
DATA DRIVEN: F1 ACCELERATING RACE DAY
Good Boy partnered with Wired Magazine, Formula 1, and AWS to produce a short documentary spotlighting the technical innovation that keeps the world’s most beloved motorsport both on track and on the airwaves. Our production team traveled to Formula 1 headquarters in London to interview AWS and Formula 1 executives on the development of the RCA (root cause analysis) tool—technology that enables technicians to resolve complex issues in minutes that once took weeks.
Good Boy managed the entire campaign lifecycle, from scripting and production through final edit and delivery. The film is part of an ongoing series produced with Wired Magazine and AWS, exploring how AI and cloud computing are driving tangible benefits across a wide range of business applications.
London
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